Funkhouse Media is an upstart media production studio, founded by Creative Director Alex Arkeilpane. Alex aims to create a production company that is not a video house or design studio in a traditional sense. Driven by a love of storytelling, Funkhouse Media aims to offer the right medium for the right message to clients of all backgrounds. He can either make your straightforward visions come to fruition, or can consult with an organization to find the right medium for their communication.
The Funkhouse logo was intended to have an athletic, action-sports look to it. The founders have an incredible passion for surf and skate culture, and many of their featured projects have taken place all over the globe. Keeping the 'F' letterform was very important to the client, and making a visual analogy to elevation was another challenge entering the project. The off-set angle of the 'F' creates a nice mountain shape, and I curved the icon to make emphasize its upward movement. The logo will be featured simply on white, black, and over imagery and video reels.
Completed: August 2015
Deliverables: Brand Development, Business Cards, Print Collateral